USPS EDDM

Every Door Direct Mail. But Only to Qualified Homes

EDDM is affordable but wasteful when you mail every door. NLA layers satellite property analysis and census filters on top of EDDM routes so you only print and mail addresses that actually fit your service.

Traditional EDDM sends the same generic postcard to every address on a postal route, including renters, homes that can never fit your service, and households outside your price range. Neighborhood Lead Agency starts with your EDDM route map, then scores every address for property fit and demographic qualification.

For a roofing company, that means only homes with 15+ year roofs on the route get mail. For a pool builder, only homes with adequate backyard space. For HVAC, only owner-occupied homes built before 2005. You might mail 1,200 of 3,400 route addresses, but every piece is property-specific with a satellite photo and QR microsite.

Frequently Asked Questions

How is NLA EDDM different from regular EDDM?+
We filter EDDM routes with AI satellite analysis and census data, then generate unique creative per qualified address instead of one generic piece for the whole route.
What does EDDM cost with NLA?+
EDDM postage starts at $0.20/piece. With NLA creative and targeting, total cost is typically $0.85-$1.30 per qualified piece including design, print, and postage.
Can I combine EDDM with First Class mail?+
Yes. High-fit addresses can go First Class for faster delivery while lower-fit addresses use EDDM for cost efficiency.