Frequently Asked Questions
Everything you need to know about AI-powered direct mail for home service businesses in the United States and Canada.
What is Neighborhood Lead Agency?+
Neighborhood Lead Agency (NLA) is an AI-powered direct mail platform for home service businesses in the United States and Canada. We combine satellite property intelligence, census demographic data, realtor property records, personalized postcards with QR codes, property-specific microsites, before/after visualizations, and AI chatbots to help contractors acquire high-intent local leads.
What does 'Personalized Direct Mail on Steroids' mean?+
It means every mail piece is engineered for one specific property. AI-selected satellite imagery, personalized copy, census and realtor-backed qualification, and a unique QR microsite. Not purchased lists. Not generic EDDM. Precision direct mail with the reach of saturation campaigns and the relevance of one-to-one marketing.
Do you serve both the United States and Canada equally?+
Yes. NLA operates nationwide across all 50 US states and every Canadian province. US campaigns use USPS First Class and EDDM. Canadian campaigns use Canada Post Neighbourhood Mail with 2021 Census data and bilingual creative support.
How is NLA different from buying a mailing list?+
Traditional lists give you addresses. NLA gives you qualified addresses: scored by AI satellite analysis for property fit, enriched with census income data and realtor property records, with personalized creative and microsites for each homeowner. NLA campaigns achieve up to 9% response, 3-8x higher than generic mail.
What property data do you use beyond census?+
In addition to US Census ACS and Canadian Census data, we enrich every address with realtor listing records, assessor data, AVM home value estimates, owner-occupancy status, tenure length, and comparable sales.
What industries do you support?+
35+ home service industries including pool builders, roofing, landscaping, solar, HVAC, fencing, decking, painting, remodeling, plumbing, electrical, concrete, realtors, and more, across the US and Canada.
How does AI satellite targeting work?+
Our computer vision models analyze satellite and aerial imagery to detect property features: backyard dimensions, existing pools, roof conditions, lot size, tree coverage, and more. Each property receives a fit score with 92%+ detection accuracy.
What response rates can I expect?+
NLA Targeted Postcards achieve up to 9% campaign response and 5-8% QR microsite scan rates, the highest in our channel benchmarks. Generic direct mail averages 4.4%. Display ads average 0.6%.
Do you handle printing and mailing in both countries?+
Yes. Full-service print and delivery via USPS First Class and EDDM in the United States, and Canada Post Neighbourhood Mail across Canada, with per-address tracking.
Can you mail after I complete a job?+
Yes. Post-job automation identifies the nearest qualified neighbours and mails them a postcard referencing your completed work, our highest-converting campaign type.
Do you work with realtors?+
Yes. Seller farming campaigns target long-tenure homeowners using realtor listing data, equity build-up, nearby comparable sales, and personalized market report microsites.
What CRMs do you integrate with?+
ServiceTitan, Jobber, Housecall Pro, HubSpot, Salesforce, Go High Level, Calendly, and Zapier for 5,000+ more.
Can I see a demo before committing?+
Yes. Schedule a free campaign analysis where we map your service area on satellite imagery, show sample AI-generated creative, and outline projected performance for your trade and market.
Ready to launch your first direct mail campaign?
Schedule a free market analysis. We will map your service area, identify qualified properties, and show sample postcards and microsites for your trade.