Resources
Guides & Articles
In-depth resources on AI-powered lead generation, direct mail marketing, and neighborhood targeting for home service businesses.
The Complete Guide to AI Satellite Marketing for Home Services
How computer vision and satellite imagery revolutionize property targeting for contractors.
Direct Mail vs Digital Ads for Home Services in 2026
Why personalized postcards outperform Facebook and Google ads for local contractors.
How to Use Census Data for Home Service Marketing
Income, home value, and demographic targeting using ACS data at the block group level.
QR Code Microsite Best Practices for Direct Mail
How to design property-specific landing pages that convert postcard scanners into booked appointments.
The Pool Builder Marketing Playbook
Complete strategy for pool contractors: satellite targeting, postcards, microsites, and ROI.
Roofing Lead Generation: Satellite to Close
How roofing contractors use AI targeting to find aging roofs and convert with data-driven mail.
SEO for Home Service Businesses: Local + AI Search
How to rank on Google and appear in ChatGPT, Gemini, and Perplexity answers.
Before & After Visualization Marketing Guide
Using AI renders of home improvements to increase consultation bookings by 40-70%.
AI Chatbot Guide for Home Service Companies
How to deploy knowledge-base chatbots that qualify leads and book appointments 24/7.
Calculating ROI on Neighborhood Marketing Campaigns
Framework for measuring mail-to-close attribution and optimizing campaign spend.
How Much Does Direct Mail Marketing Cost in 2026?
Complete cost breakdown for postcards, EDDM, and personalized direct mail campaigns in the US and Canada.