HVAC, Phoenix, AZ, US
1,200 EDDM Postcards Target Aging HVAC Systems in One Weekend
An HVAC company blanketed 4 EDDM routes with property-specific mail targeting homes built before 2005 with no recent HVAC permits.
The Challenge
EDDM is cheap but wasteful, most homes on a route don't need HVAC replacement.
What NLA Did
NLA layered EDDM route data with home age, permit history, and census income filters. Only 1,200 of 3,400 route addresses qualified. Each got a postcard with their home's estimated system age and a microsite showing energy savings ROI.
Results
3,400
EDDM route addresses
1,200
Qualified after filtering
65%
Waste eliminated
19
Service calls booked
7 ($66K)
Replacements sold
How It Worked
1.Select USPS EDDM routes
2.Filter by home age + no HVAC permit
3.Census income qualification
4.Generate system-age postcards
5.QR microsite with savings calculator
6.Book tune-up and replacement calls
Want results like this for your business?
Schedule a free market analysis. We will map your service area, identify qualified properties, and show sample postcards and microsites for your trade.