Fencing, Dallas, TX, US
Re-Engage Past Customers and Their Neighbours After Every Install
After each fence install, NLA mails the 15 nearest unfenced properties with a render showing a fence on their actual lot line.
The Challenge
Fence companies complete jobs and never market to the neighbours who watched the install happen.
What NLA Did
Post-job automation identifies neighbouring properties with partial or no fencing, generates a fence line render on their satellite imagery, and mails within 72 hours of job completion.
Results
15
Neighbour mail per job
6.1%
Neighbour response rate
4-6
Incremental jobs per month
$9
Cost per neighbour lead
How It Worked
1.Complete fence install
2.Auto-identify 15 nearest unfenced neighbours
3.Generate fence line render
4.Mail neighbour postcard within 72hrs
5.QR microsite with lot line render
6.Book estimate appointments