Pool Builder, Austin, TX, US
How a Pool Builder in Austin Closed 8 Deals From One Neighborhood Campaign
NLA identified 2,500 pool-ready backyards in West Austin, generated personalized postcards and microsites for each, and delivered 31 booked consultations.
The Challenge
A growing pool company was spending $8K/month on Google Ads with declining returns and no way to target homes that could actually fit a pool.
What NLA Did
NLA ran satellite analysis on Circle C, Steiner Ranch, and Bee Cave, scoring backyards for size, pool absence, and owner income. Every qualified address received a unique postcard with their backyard photo and QR microsite showing a rendered pool.
Results
How It Worked
“We stopped wasting mail on homes without backyards. Every postcard showed the homeowner their actual yard with a pool render. Response was unlike anything we'd seen.”
, Owner, Austin Pool Company
Want results like this for your business?
Schedule a free market analysis. We will map your service area, identify qualified properties, and show sample postcards and microsites for your trade.