Home Services, Nationwide, US

Turn Every Completed Job Into 5 New Leads on the Same Street

After completing a job, NLA automatically identifies the 20 nearest qualified neighbours and mails them a postcard referencing the completed work on their street.

The Challenge

Contractors finish jobs and move on, missing the highest-conversion leads sitting right next door.

What NLA Did

When you mark a job complete in NLA, our engine finds neighbouring properties matching your service criteria, generates postcards saying 'Your neighbour at 123 Oak just got a new pool, your backyard qualifies too,' and mails within 48 hours.

Results

5.2%
Neighbour response rate
18
Avg neighbours mailed per job
2.8x higher
Referral close rate
$12
Cost per neighbour lead

How It Worked

1.Mark job complete in NLA pipeline
2.Engine finds 20 nearest qualified neighbours
3.Postcard references completed job on their street
4.Neighbour scans QR to their own microsite
5.Chatbot books consultation
6.Track referral chain

The neighbour mail after every install is our best lead source now. They see the work, they see their yard qualifies, and they call.

, Operations Manager, Regional Pool Company

Want results like this for your business?

Schedule a free market analysis. We will map your service area, identify qualified properties, and show sample postcards and microsites for your trade.