Roofing Contractor, Buffalo, NY, US
Storm-Zone Roofing Campaign Targets Aging Roofs in Buffalo, NY
After a hail event, NLA identified homes with 15+ year roofs in affected EDDM routes, mailed property-specific postcards, and generated 24 inspection bookings.
The Challenge
A Buffalo roofer wanted to capitalize on storm season but couldn't afford to mail entire zip codes blindly.
What NLA Did
NLA cross-referenced USPS EDDM routes with satellite roof age analysis and census income data. Only homes scoring 70+ on roof replacement fit received mail, each with their actual roof photo and a microsite showing before/after and insurance context.
Results
12
EDDM routes targeted
1,800
Qualified homes mailed
4.1%
QR scan rate
24
Inspections booked
11 ($134K)
Jobs closed
How It Worked
1.Select EDDM routes in storm zone
2.Satellite scores roof age per address
3.Filter by owner-occupied + income
4.Generate roof-specific postcards
5.QR microsites with ROI + chatbot
6.Contractor runs inspections and closes
Want results like this for your business?
Schedule a free market analysis. We will map your service area, identify qualified properties, and show sample postcards and microsites for your trade.